Using the content already on your website (blogs, videos, photos, company news), you can market your company in a number of ways including through social media platforms like Facebook, Twitter, and Instagram. You can also invest in PPC (pay-per-click) ads, and send out press releases. While all of these options are logical and viable for many types of business, there is also a valuable option you may be overlooking – newsletter marketing.
Content marketing is the online strategy of using the content on your website or blog to market your business. It can be a highly effective