In today’s society, there are a number of ways to reach the audience you want to target to showcase your products and services. Sometimes the amount of options for marketing your website content can be overpowering, leaving business owners confused. In many cases, those business owners end up not doing much of anything effective for marketing their business.
Exploring Your Options
Using the content already on your website (blogs, videos, photos, company news), you can market your company in a number of ways including through social media platforms like Facebook, Twitter, and Instagram. You can also invest in PPC (pay-per-click) ads, and send out press releases.
While all of these options are logical and viable for many types of business, there is also a valuable option you may be overlooking – newsletter marketing.
The Value of Newsletter Marketing
It is no secret people hate spam. However, the kind of email marketing we’re talking about isn’t going to random people. Your campaign will be developed specific to your target audience. You want to create a newsletter people want to open by giving them something of value. You’ll set up a consistent schedule for your newsletters – weekly, bi-weekly, or monthly is appropriate. Engage the reader and inspire them to click through to your website. Re-use information you’ve posted in your blog to fill your newsletter with useful information. Showcase company news. Let people know more about the products or services you offer through your easy to read articles, but don’t make every newsletter an advertisement or your subscribers will start unsubscribing from your list.
Building Your Email List
Collecting the contact information from your target audience isn’t difficult. There are a number of ways to capture this information from those interested in what you do or what you have to offer. You can provide a few opportunities for your audience to opt-in to your mailing list:
- Provide a place for readers to opt-in to your email list in your general contact form
- Give away downloadable content for free in exchange for their email address
- Create a call to action at the end of your blog posts inviting people to sign up to receive your newsletter
Managing Your Mailing List
There are several companies designed to help you with your email marketing campaigns. A rising star in this industry is Mail Chimp or the popular Constant Contact platform are both good choices but explore your options first. You want to find an email marketing platform which will accommodate your business needs and your audience.
As you collect email addresses for readers who opt in, think about the content you want to put into your newsletter. Rather than design one at a time, have a plan for a few months out. This will make you more likely to follow through with the newsletter in the coming months. It will also help you provide your audience with some editorial consistently. Take time to write down ideas throughout the month which may come from your customer inquiries. Ultimately, you want to provide the reader with the information they really want to know. Who better to glean ideas from but your own audience?
Designing Your Newsletter
Fear not – you won’t have to be artistically inclined to create a great-looking, functional newsletter. The email marketing platform you choose should already have attractive templates making it easy to plug in your content, pictures, video, and other information. Check out the various designs and find one that best matches your business style. Focus on the content. Make sure it’s high quality and relevant.
In addition to cool templates for your newsletter, the platform you use for email marketing should also have the tools to allow you to analyze the success of your newsletter campaign. You should be able to review results such as how many people opened the email, how many clicked through to your website, and other data vital to your success. Use the information you learn from these analytics to craft an even better newsletter for the following month.
Reliable Writers offers the services you need to send out a stellar newsletter. Contact our team today to learn more about our email marketing strategies and solutions.